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We believe the role of research is not only to better understand the world but also to improve it.

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We believe the role of research is not only to better understand the world but also to improve it.

See Change is a research institute for the greater good.

We blend social science with innovative design to address global issues through human solutions - working directly with government, private, and nonprofit partners to support programs and products that make the world better.

Backed by theory, tested with data, and designed with care, we develop, implement, and evaluate efforts to solve issues that matter to us the most.


OUR LATEST REPORTS:

 
 
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Projects


Projects

Projects


Projects

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Business Energy Reports

We provide research-based insights to optimize Business Energy Report programs, including behavioral tips and benchmarking, as well as other energy efficiency initiatives.

Business Energy Reports aim to reduce energy consumption in small to medium-sized businesses. These reports provide customers with information about their detailed energy use over time and offer tips for energy efficiency management. Our user-based research on consumer interaction and messaging strategies optimize communication and impact. 


Behaviorial Framework

While there are considerable opportunities for improved efficiency through new technologies, behavior remains a fundamental roadblock. Deep energy savings can only happen if people participate, whether it is to replace inefficient equipment, upgrade homes and buildings, or engage in energy efficient behaviors. Social scientists leverage insights into the human mind and rigorous evaluation methodologies to develop and refine behavior interventions for energy demand reduction. This has been identified as an efficient means of reducing emissions, with potential savings of up to 300 million tons of greenhouse gases and $300 billion by 2020. 


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Energy Feedback

Energy feedback is the process of providing people information about their energy related activities to reinforce and/or suggest behavior change. It is receiving increasing attention as technology and infrastructure evolution allows more and more energy related data to be collected, processed, and sent back to consumers quickly and cheaply. Some of our earliest work explored energy feedback to understand the following: 

  1. How these technologies teach customers about energy use and track ongoing performance.
  2. How features of the technology can impact energy saving potential.
  3. How differences in the way information is presented to users can impact their understanding and behavioral intentions.

Smart Homes

How households engage with their energy is changing. Smart home technologies are opening the door to greater engagement and the market is evolving quickly. How do consumers, utilities, vendors, and retailers keep up with and influence these trends to support both short and long term sustainability? See Change has been studying smart home technology for almost a decade. We’ve explored market, technology, and consumer perspectives to understand how the sector is evolving, and how different stakeholders can help drive adoption of these technologies to deliver energy reductions, cost savings, and grid stability.


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Behavioral Metrics

We are developing an internationally-validated and standardized toolkit to support researchers and evaluators in collecting behavioral data to identify impact and success of a behavioral intervention. This project is a collaboration with the International Energy Agency Demand Side Management Program (IEA-DSM) Task 24 on Behavior Change, with additional funding and support from Southern California Edison, Pacific Gas & Electricity, and Oberlin College. 

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Services


Services

Services


Services

Research

Good research is vital to program success. 
 

From surveys to experiments and all points in between, we think asking the right questions is the key to finding the right answers. How we do it:

  • Experimental/quasi-experimental design
  • Literature reviews and content analyses
  • Surveys, interviews, and focus groups
  • Ethnographic fieldwork

Strategy

What is your theory of change?
 

Who are the key stakeholders for this project and how can you address their needs?
Strategy is key to successful implementation and includes:

  • Stakeholder analyses
  • Logic models
  • Theory development and application
  • Program design

Implementation

We love to get our hands dirty and combine social science insights with innovative design to develop and implement many types of programs including:

  • Video/web content (sponsored, organic)
  • Communications campaigns
  • Community outreach
  • Social Engagement Optimization (SEO)

Evaluation

Understanding whether, how, and for whom a program works is vital to both proving and improving upon its efficacy. As such, our evaluation services include:

  • Field testing
  • Usability Testing
  • Measurement & Verification
  • Instrument development / testing
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Partners


Partners

Partners


Partners

We've had a blast trying to change the world with a number of governmental, private, and non-profit organizations.
Here are a few:

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Team


Team

Team


Team

Dr. Beth Karlin founded the See Change Institute in Spring 2015 to take the world’s leading academic research “to the streets” and help those doing good in the public space do it better. In addition to her work at See Change, Beth is the founding director of the Transformational Media Lab at the University of California, Irvine and Research Director at the University of Southern California’s Norman Lear Center, where she works to study and shape the impact of entertainment on society. Beth has published her work in venues ranging from Psychological Bulletin to Peace Studies (as well as some that don’t start with the letter “p”) and lectures regularly on Transformational Media and the Psychology of Sustainability. Before receiving her Ph.D. in Social Ecology, Beth spent nearly a decade working in K-12 education, holding positions as a teacher, counselor, and school administrator. Check out more about Beth at bethkarlin.com.

Dr. Beth Karlin founded the See Change Institute in Spring 2015 to take the world’s leading academic research “to the streets” and help those doing good in the public space do it better. In addition to her work at See Change, Beth is the founding director of the Transformational Media Lab at the University of California, Irvine and Research Director at the University of Southern California’s Norman Lear Center, where she works to study and shape the impact of entertainment on society. Beth has published her work in venues ranging from Psychological Bulletin to Peace Studies (as well as some that don’t start with the letter “p”) and lectures regularly on Transformational Media and the Psychology of Sustainability. Before receiving her Ph.D. in Social Ecology, Beth spent nearly a decade working in K-12 education, holding positions as a teacher, counselor, and school administrator. Check out more about Beth at bethkarlin.com.

Beth Karlin, PhD
Founder & CEO

Jason Kaufman, M.A. recently graduated with a masters in History from Oxford with a focus in the environmental history of urban development in the American West. He also graduated with a BS in Earth Systems from Stanford, where he focused on environmental science, economics, and policy. Previously, he worked as a project manager in a medical research lab before joining SCI as a Research Associate.

Jason Kaufman, M.A. recently graduated with a masters in History from Oxford with a focus in the environmental history of urban development in the American West. He also graduated with a BS in Earth Systems from Stanford, where he focused on environmental science, economics, and policy. Previously, he worked as a project manager in a medical research lab before joining SCI as a Research Associate.

Jason Kaufman
Research Associate, Boy Genius

Dr. Angela Sanguinetti is an ecological behaviorist. She studies relationships between people and their environments, including benefits of spending time in nature and how we experience and understand our interdependence with natural resources. Dr. Sanguinetti is a researcher at UC Davis, where she directs the Consumer Energy Interfaces Lab and brings her behavioral expertise to projects for the Plug-in Hybrid Electric Vehicle Research Center, Center for Water and Energy Efficiency, and Western Cooling Efficiency Center. Dr. Sanguinetti is also the Director of the Cohousing Research Network, where she seeks to strengthen the rigor and impact of research establishing the personal, societal, and environmental benefits of living in collaborative neighborhoods.

Dr. Angela Sanguinetti is an ecological behaviorist. She studies relationships between people and their environments, including benefits of spending time in nature and how we experience and understand our interdependence with natural resources. Dr. Sanguinetti is a researcher at UC Davis, where she directs the Consumer Energy Interfaces Lab and brings her behavioral expertise to projects for the Plug-in Hybrid Electric Vehicle Research Center, Center for Water and Energy Efficiency, and Western Cooling Efficiency Center. Dr. Sanguinetti is also the Director of the Cohousing Research Network, where she seeks to strengthen the rigor and impact of research establishing the personal, societal, and environmental benefits of living in collaborative neighborhoods.

Angela Sanguinetti, PhD
Science Advisor, University of California, Davis
 

Dr. Sena Koleva is Research Director at See Change. She has over a decade of experience with designing and implementing quantitative research studies and has published over 20 peer-reviewed articles and handbook chapters. She co-created and ran YourMorals.org, one of the largest web platforms for psychological research. Sena has studied human morality and values, political psychology, sustainability psychology, romantic relationships, and positive psychology. After earning a doctorate in social and personality psychology from the University of California Irvine, she was a Postdoctoral Fellow and lecturer at the University of Southern California, and an adjunct professor at the CSU Los Angeles. She believes in the power of psychological science, especially once freed from the walls of academia, to improve people's lives and hopes that her work can enable people, organizations, and policy-makers to build individual, community, and global well-being.

Dr. Sena Koleva is Research Director at See Change. She has over a decade of experience with designing and implementing quantitative research studies and has published over 20 peer-reviewed articles and handbook chapters. She co-created and ran YourMorals.org, one of the largest web platforms for psychological research. Sena has studied human morality and values, political psychology, sustainability psychology, romantic relationships, and positive psychology. After earning a doctorate in social and personality psychology from the University of California Irvine, she was a Postdoctoral Fellow and lecturer at the University of Southern California, and an adjunct professor at the CSU Los Angeles. She believes in the power of psychological science, especially once freed from the walls of academia, to improve people's lives and hopes that her work can enable people, organizations, and policy-makers to build individual, community, and global well-being.

Sena Koleva, PhD
Research Director

Megan Boswell studied International Relations at USC before joining Summit Series as their Director of Experience Design prior to the Powder Mountain project. She joined SCI to work on creative projects related to business administration and development, including marketing/branding and organizational culture. 

Megan Boswell studied International Relations at USC before joining Summit Series as their Director of Experience Design prior to the Powder Mountain project. She joined SCI to work on creative projects related to business administration and development, including marketing/branding and organizational culture. 

Megan Boswell
Special Projects

Dr. Lisa Zaval is a postdoctoral research scientist at Columbia University, working at the Center for Decision Sciences (Columbia Graduate School of Business) and at the Center for Research on Environmental Decisions (Department of Psychology). Her research focuses on judgment and decision making, choice architecture and sustainable consumer behavior.  Lisa holds a Ph.D from Columbia University. Her work investigates choice architecture related to sustainability and pro-environmental decision making, investigating how features of the decision context can influence different attitudes and behaviors (e.g., green product choice, charitable giving). A related line of work investigates the underlying psychological drivers that influence these climate change judgments. Lisa's work has been cited over 300 times and has been published in venues ranging from Psychological Science to Nature Climate Change.

Dr. Lisa Zaval is a postdoctoral research scientist at Columbia University, working at the Center for Decision Sciences (Columbia Graduate School of Business) and at the Center for Research on Environmental Decisions (Department of Psychology). Her research focuses on judgment and decision making, choice architecture and sustainable consumer behavior.  Lisa holds a Ph.D from Columbia University. Her work investigates choice architecture related to sustainability and pro-environmental decision making, investigating how features of the decision context can influence different attitudes and behaviors (e.g., green product choice, charitable giving). A related line of work investigates the underlying psychological drivers that influence these climate change judgments. Lisa's work has been cited over 300 times and has been published in venues ranging from Psychological Science to Nature Climate Change.

Lisa Zaval, PhD
Science Advisor, Columbia University

Lea Lupkin, MA. is a Project Manager at the See Change. She earned a Master of Environmental Management from the Yale School of Forestry and Environmental Studies. At Yale, she was a research assistant at the Yale Program on Climate Change Communication and was project manager of a solar diffusion research project funded by the DOE Sunshot Initiative. Her articles for the Yale Clean Energy Finance Forum have been published in GreenBiz. For over four years, Lea helped to grow GreenerU, a new company driving energy and sustainability solutions at higher education institutions in the Northeast U.S.  At GreenerU, she helped lead the Behavior and Sustainability division and developed behavior and organizational change strategies. Lea also previously worked with the Sustainable Endowments Institute researching innovative financing mechanisms for sustainability.  She is a proud pitbull owner and trained Group Facilitator.

Lea Lupkin, MA. is a Project Manager at the See Change. She earned a Master of Environmental Management from the Yale School of Forestry and Environmental Studies. At Yale, she was a research assistant at the Yale Program on Climate Change Communication and was project manager of a solar diffusion research project funded by the DOE Sunshot Initiative. Her articles for the Yale Clean Energy Finance Forum have been published in GreenBiz. For over four years, Lea helped to grow GreenerU, a new company driving energy and sustainability solutions at higher education institutions in the Northeast U.S.  At GreenerU, she helped lead the Behavior and Sustainability division and developed behavior and organizational change strategies. Lea also previously worked with the Sustainable Endowments Institute researching innovative financing mechanisms for sustainability.  She is a proud pitbull owner and trained Group Facilitator.

Lea Lupkin
Project Manager, Energy & Behavior

Dr. Rebecca Ford is a researcher at the University of Oxford’s Environmental Change Institute who recently served as Deputy Director of the Center for Sustainability at the University of Otago, New Zealand. Her research focuses on emerging technologies that encourage and enable sustainable energy use. In addition to her work at SEE Change, Rebecca’s current projects explore the integration of renewables into energy systems, and opportunities for de-carbonising university campuses. Rebecca holds a DPhil in Engineering from the University of Oxford, and her dissertation, on disaggregation of residential energy feedback, led to the founding of Intelligent Sustainable Energy, a subsidiary of Navetas Energy Management Ltd.

Dr. Rebecca Ford is a researcher at the University of Oxford’s Environmental Change Institute who recently served as Deputy Director of the Center for Sustainability at the University of Otago, New Zealand. Her research focuses on emerging technologies that encourage and enable sustainable energy use. In addition to her work at SEE Change, Rebecca’s current projects explore the integration of renewables into energy systems, and opportunities for de-carbonising university campuses. Rebecca holds a DPhil in Engineering from the University of Oxford, and her dissertation, on disaggregation of residential energy feedback, led to the founding of Intelligent Sustainable Energy, a subsidiary of Navetas Energy Management Ltd.

Rebecca Ford, PhD
Science Advisor, 
Oxford University

After years of working on practical solutions and policy to embed sustainability into Government best practices, Dr. Sea Rotmann moved back towards research from a governance perspective. Sea was the Principal Scientist and Research Team Manager at New Zealand’s Energy Efficiency and Conservation Authority (EECA) for 4 years. In late 2011, she started her own consultancy called SEA - Sustainable Energy Advice Ltd, focusing on turning behavior change theory into (global) best practice.  Sea acts as the Operating Agent on Task 24 from the International Energy Agency’s Demand-Side Management (DSM) Program (www.ieadsm.org), titled ‘Behavior Change in DSM’. In this Task, which includes working with over 300 experts from over 20 countries, she is looking at translating behavioral theory into actionable practice. She works on field research pilots across the world in sectors as varied as building management operators in major hospital networks in North America; solar PV neighborhood sharing schemes in New Zealand; green leases in commercial office buildings in Sweden; and using libraries as Middle Actors to distribute energy saving kits in the residential sector in Ireland. She runs storytelling, collaboration and shared learning workshops facilitating ‘Behavior Changers’ to develop a collective impact approach for (energy) system transitions across the globe.

After years of working on practical solutions and policy to embed sustainability into Government best practices, Dr. Sea Rotmann moved back towards research from a governance perspective. Sea was the Principal Scientist and Research Team Manager at New Zealand’s Energy Efficiency and Conservation Authority (EECA) for 4 years. In late 2011, she started her own consultancy called SEA - Sustainable Energy Advice Ltd, focusing on turning behavior change theory into (global) best practice. 

Sea acts as the Operating Agent on Task 24 from the International Energy Agency’s Demand-Side Management (DSM) Program (www.ieadsm.org), titled ‘Behavior Change in DSM’. In this Task, which includes working with over 300 experts from over 20 countries, she is looking at translating behavioral theory into actionable practice. She works on field research pilots across the world in sectors as varied as building management operators in major hospital networks in North America; solar PV neighborhood sharing schemes in New Zealand; green leases in commercial office buildings in Sweden; and using libraries as Middle Actors to distribute energy saving kits in the residential sector in Ireland. She runs storytelling, collaboration and shared learning workshops facilitating ‘Behavior Changers’ to develop a collective impact approach for (energy) system transitions across the globe.

Sea Rotmann, PhD
Sustainable Energy Advice